GWI Integrates with Anthropic's AI Assistant
UK-based consumer research business GWI has agreed to integrate with AI company Anthropic's chatbot, Claude.
The agreement enables GWI users to access insights within their chats with Claude by connecting GWI's Model Context Protocol (MCP) to the AI chatbot.
- Claude will be able to use audience data in its output, ahead of data scraped from other sources.
By bringing GWI's data to Claude, we're giving every user instant access to accurate, reliable, trustworthy data. We're connecting the world's largest study of online consumers to the world's most popular AI agents – starting with Claude and soon followed by ChatGPT.
Author's summary: GWI integrates with Anthropic's AI assistant Claude.
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