Ad Wars 2025: The Battle for Ad Tech Supremacy
The competitive spirit in ad tech is intensifying, with a war brewing on two fronts. The western front is between Amazon and The Trade Desk, while the eastern front is between Meta and the agencies themselves.
A recent leak of Amazon's demand-side platform deck has escalated the western front, offering brands a free way to test and migrate their ads from The Trade Desk to Amazon. This move is seen as a attempt to take over the open web and consolidate more ad spend with Amazon.
Amazon is known for these kinds of moves, identifying a business to enter and quickly taking it over.
Author's summary: Ad tech war intensifies between Amazon, The Trade Desk, Meta, and agencies.