After Meme-Stock Mania, Beyond Meat Gets an Erewhon Bump
It has been a strange year for Beyond Meat. After a stock-market roller coaster and dwindling sales, the brand is finding new visibility at Erewhon—but can a luxury grocery save an everyday burger?
The once-trailblazing plant-based pioneer—whose sizzling patties helped define the early meatless boom—has spent much of 2025 trying to find its footing again.
- Posted weaker-than-expected revenue
- Reported another quarterly loss
- Quietly launched a debt-restructuring plan to trim hundreds of millions from its balance sheet
Then, in late October, something unexpected happened: Beyond Meat became a meme stock. Retail investors on Reddit and X (formerly Twitter) began piling in, sending its shares soaring more than 100 percent in a day—an echo of the GameStop-style frenzy that once gripped Wall Street.
As Reuters reported, short sellers had been betting heavily against the company, only to watch the price suddenly rocket upward.
Author's summary: Beyond Meat's stock surged after becoming a meme stock.
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