How What You Drink Became a Marker of Your Identity

How What You Drink Became a Marker of Your Identity

As Americans become more health-conscious, new alternatives to Coke and Budweiser have emerged.

A trip to the grocery store can be a daunting experience, especially when approaching the refrigerated section, where a plethora of unfamiliar beverages can be overwhelming.

What the hell are these beverages?

The options have expanded far beyond the traditional water, soda, and juice, leaving consumers to navigate a complex and confusing landscape of drinks.

Author's summary: Drinks reflect identity and health awareness.

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GQ GQ — 2025-10-30

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