Agcom Approves New Prominence Rules
Italy's communications regulator Agcom has approved updated guidelines on the prominence of audiovisual and radio "services of general interest" (SIG).
These guidelines replace the 2024 framework and outline how public-interest TV and radio must be displayed across modern user interfaces.
- Platforms must ensure SIG visibility on all relevant devices and UIs, including connected TVs, set-top boxes, dongles, and box sets.
- Home screens must include a dedicated rail featuring icons for national online SIG providers, such as RAI, RTI/Mediaset, La7, Sky Italia, and Warner Bros. Discovery Italia.
- Additional icons include "Local TV", "Nationals" for other national SIGs, and "Radio" for access to radio SIGs available on TV screens.
Author's summary: Agcom updates guidelines for services of general interest.
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