Citation Building for Local SEO
Citation building is a crucial strategy for enhancing local search rankings, often overlooked in the world of digital marketing.
For small and medium-sized businesses relying on nearby customers, local search visibility is vital. When executed correctly, citation building improves a business's credibility, visibility, and overall online reputation.
What is Citation Building?
Citation building refers to the process of listing business information across various online directories, websites, and platforms. A citation typically includes a business's NAP information: Name, Address, and Phone number.
- Name
- Address
- Phone number
These listings may also feature additional details such as website URL, business hours, photos, and services offered.
The goal is to ensure your business information is accurate and consistent wherever it appears online.
Author's summary: Citation building enhances local search rankings.
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