Solving the Case of the Best-Seller Blowback
A store must protect its customers and reputation when a holiday favorite becomes a liability.
Brielle, Merchandise Director for Everette & Row, a fine jewelry retailer, received an email from the manufacturer of the Solara Eternity Band with a subject line that made her stomach drop: "Urgent: Product Recall Notification."
Real Deal is a fictional scenario designed to read like real-life business events.
The scenario involves a product recall of a popular white gold design featuring invisible-set princess-cut diamonds.
- The Solara Eternity Band is a holiday favorite that has become a liability.
- Everette & Row has five locations across the Midwest.
- Megan Crabtree is the founder and CEO of Crabtree Consulting.
Author's summary: Solving a product recall crisis requires swift action.
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