Gen Z and Millennials Redefine Wellness
Gen Z and Millennials are redefining wellness by prioritizing protein, fiber, and gut health, while seeking clean labels and bold global flavors across food categories, according to Spins.
A recent survey by Spins found that these generations are leading a new era of "conscious consumption," reshaping how brands define health, wellness, and indulgence.
- Protein, fiber, and gut health are key priorities for Gen Z and Millennials.
- Clean labels and bold global flavors are also driving food choices.
Millennials and Gen Z are leading a new era of "conscious consumption," reshaping how brands define health, wellness and indulgence.
Author's summary: Gen Z and Millennials drive wellness trends with protein and fiber.
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