Ex-Behaviorally Executives Launch Consumer Insight Consultancy
Former Behaviorally executives Grant Montague, William Reeve, and Adrian Sanger have launched Fore Consulting, a consumer insight consultancy based in the UK.
Fore Consulting aims to use behavioral science, AI, and human intelligence to understand underlying trends in consumer behavior and guide brands accordingly.
- Provide an alternative to automated dashboards and benchmarks
- Offer context and guidance on consumer preferences and decisions
Metrics alone can drown out meaning. They want clarity, context and confidence.
Fore Consulting has partnered with several fast-moving consumer goods (FMCG) brands.
Author's summary: Fore Consulting offers consumer insight services.
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