Legal Expertise Has a Visibility Problem
New research reveals a troubling gap in legal client acquisition. 73% of legal clients now find their attorneys online, but most highly qualified lawyers remain virtually invisible in those searches, costing them business to less experienced competitors with stronger media presence.
The data paints a stark picture. According to SeoProfy's 2024 analysis, 64% of people start their attorney search on Google, while 74% visit a law firm's website before ever making contact.
21% of consumers assume first-page Google results indicate superior qualifications – a perception based entirely on visibility, not verified expertise.
This highlights the importance of online visibility for attorneys. Author's summary: Lawyers lose millions due to poor online visibility.
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