Global Smartphone Market Growth
The global smartphone market shipped 320.1 million units in Q3 2025, representing a 3% year-on-year (YoY) increase.
According to Omdia, this growth signals recovery from the muted performance seen in the first half of the year.
Leading Vendors
- Samsung remained the world’s leading vendor, shipping 60.6 million units (+6% YoY).
- Apple shipped 56.5 million units, up 4% YoY.
Growth was driven by Samsung's premium Galaxy Z Fold7 / Flip7 models and Galaxy A07 and A17 in the mid-to-low-end segment.
Strong sales of the Galaxy A series in Asia-Pacific and the Middle East contributed significantly to overall shipments.
Author's summary: Global smartphone market grows 3% in Q3 2025.
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