Cha Jing Debuts Thailand's First Ready-to-Drink Chinese Tea
In Thailand's ready-to-drink tea market, Japanese tea brands have dominated for a long time. However, Cha Jing, Thailand's first ready-to-drink Chinese tea, is set to change this.
CJ WORX Bangkok reimagined tea as a fragrance experience for Cha Jing's launch, drawing inspiration from luxury perfume films. The campaign focuses on the scent of the Osmanthus flower, known as "the fragrance that travels ten thousand miles" (
香飘万里).
- The film introduces Cha Jing through its hero ingredient, the Osmanthus flower.
- The narrative centers on scent, transforming the act of drinking tea into a sensorial experience.
Author's summary: Cha Jing launches Thailand's first ready-to-drink Chinese tea with a scent-driven film.