Research by Wealth Enhancement reveals that emotions play a significant role in driving financial decisions, with 61% of Americans feeling stressed about their finances.
A staggering 44% of Americans avoid checking their financial accounts due to anxiety, with those feeling very or extremely stressed about their finances (66%) and Gen Z (63%) being the most likely to adopt this avoidance behavior.
39% of respondents who report feeling stressed, anxious, or sad said they are likely to spend money to feel better.
Author's summary: Emotions significantly influence financial decisions, leading to avoidance and impulsive spending.