2025 Japan Mobility Show: Toyota Launches Global Century Brand
Toyota has formally unveiled its new Century brand at the Japan Mobility Show, signalling the company’s entry into the global ultra-luxury market.
According to Toyota Chairman Akio Toyoda, the new Century line will carry Japan’s pride and craftsmanship onto the world stage, blending heritage with ultra-luxury ambition.
The Century is “a car in a class of its own,”
tracing its origins back to his grandfather Kiichiro Toyoda, who sought to build Japan’s automotive industry in the 1930s.
A new SUV variant joins the classic sedan, both positioned to bring a uniquely Japanese expression of refinement to global customers, competing with traditional ultra-luxury brands like Rolls-Royce and Bentley.
Author's summary: Toyota launches Century brand at Japan Mobility Show.