Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
Tony Tjan has spent over 15 years leading MiniLuxe, a purpose-driven beauty brand pioneering clean, ethical, and empowering nail care.
In the Expert Insights Q&A series, industry leaders share their experience and insights. MiniLuxe is reimagining luxury as clean, ethical, and empowering from the inside out.
MiniLuxe has become a case study in how design, technology, and purpose can elevate everyday rituals into meaningful acts of self-care.
Founded over 15 years ago, MiniLuxe aimed to professionalize nail care in an industry associated with toxic fumes, exploitative labor, and narrow definitions of beauty.
Author's summary: MiniLuxe redefines nail care with a focus on equity and self-care.
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