Nike's Motorised Sneaker Project
Nike, under new leadership, is pushing the boundaries of footwear with radical innovations, including motorised shoes.
The sports giant, led by design chief Phil McCartney, is undergoing an "epic" reinvention to stay ahead in the competitive market.
- Motorised footwear system to aid casual athletes and mobility-impaired individuals
- One of four new products showcased in Nike's latest sports technology effort
Nike's urgency is clear: for years, the brand has leaned heavily on lifestyle retro releases and less on breakthrough performance tech.
Author's summary: Nike revolutionizes footwear with motorised sneakers.
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