Dark Romance Is Taking Over Pop Culture—and Our Closets

Dark Romance Is Taking Over Pop Culture—and Our Closets

Dark Romance is becoming increasingly popular in pop culture, including fashion, with adaptations of gothic classics like 'Frankenstein' and 'Wuthering Heights' and the rise of lace, frills, and ruffles on the runway.

This trend is evident in various aspects of media and entertainment, such as the recent shift from "Brat Summer" to "Nosferatu Fall", with stormy romantasy reads trending on BookTok and a renewed interest in witchy, whimsigoth looks on Instagram.

Celebrities like Lady Gaga and Jenna Ortega are also embracing the Dark Romance aesthetic, with Gaga returning to her edgy avant-garde roots with her new album and tour, and Ortega kicking off a gothic-glam red carpet run for season two of Wednesday.

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Authors summary: Dark Romance is trending in pop culture and fashion.

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PureWow PureWow — 2025-10-24

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