Meta Q3 2025 earnings preview: AI monetisation and ROI concerns

Meta Q3 2025 Earnings Preview

Meta is set to release its Q3 2025 earnings on October 29. Analysts anticipate strong revenue growth driven by AI investments, which are expected to enhance advertising performance and engagement.

According to recent data, advertising continues to be the primary source of revenue, accounting for 98% of total revenue. However, Meta is exploring ways to diversify its income streams.

Other revenue from the Family of Apps, including Facebook, Instagram, Messenger, WhatsApp, and other services, saw a 50% growth in Q2, driven by WhatsApp paid messaging revenue and Meta Verified subscriptions.

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Author's summary: Meta's Q3 earnings are expected to show strong growth.

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IG IG — 2025-10-24

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