Consumer Trust in British Agriculture Reaches Record High
A recent study by the Agriculture and Horticulture Development Board (AHDB) in collaboration with Blue Marble Research reveals that consumer trust in British agriculture and farmers has reached a record high in 2025.
According to the study, 71% of consumers feel very or somewhat positive towards British agriculture, indicating a significant increase in consumer confidence across the agricultural supply chain.
- Cereal farming: 75%
- Dairy farming: 72%
- Beef farming: 68%
- Pig farming: 63%
- Poultry farming: 62%
- Fruit and vegetable farming: 79%
- Sheep farming: 67%
The study shows that most major farming sectors have seen significant increases in positive sentiment, with farmers being perceived as experts who deliver on their promises.
British consumers are more positive about UK agriculture in 2025 than at any point in the last seven years.
Author's summary: Consumer trust in British agriculture has reached a record high in 2025.