Importance of Production Control in Meat Industry
Nebraska beef producer Blake Albers emphasizes the significance of controlling production over label claims, stating
Control of production is more important than loosely based label claims.
Albers, part of the fifth generation of the Herb Albers Feedlot family, started an export business in 2017, which later led to the establishment of a meat processing facility and distribution center, Albers Craft Meats.
This facility prioritizes traceability and accountability in meat production, processing and marketing beef for the family's brand and other family farms.
- Smoking
- Adding flavor
- Marinating
- Tenderizing
For Albers, showing the exact origin of a product is as crucial as any sustainability certification.
Author's summary: Control of production matters more than label claims.
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