Ticketmaster's Plan to Combat Scalpers
Ticketmaster has announced new measures to fight ticket scalping, including account bans and the shutdown of TradeDesk, amidst a lawsuit from the Federal Trade Commission (FTC).
The company plans to ban multiple accounts, shut down its TradeDesk resale tool, and require tax ID verification for resellers, aiming to get more tickets into the hands of real fans.
The FTC sued Ticketmaster and its parent company Live Nation, accusing them of letting scalpers buy large amounts of tickets and then reselling them at high prices.
In response to the lawsuit, Live Nation's Executive Vice President Daniel Wall wrote in a letter to Senators Marsha Blackburn and Ben Ray Luján that the lawsuit "presents a distorted view of the facts and the law.
Author's summary: Ticketmaster fights scalpers.