Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise has partnered with various organizations to launch a 12-month marketing program targeting travellers in Queensland, Sydney, and Melbourne.
The campaign, dubbed "Up for Unexpected", features TV host Scott Hillier and aims to showcase the region's authentic experiences.
- Outdoor advertising
- Digital and social media
- PR activations
- Influencer partnerships
- Promotions with major brands, including:
- Paramount
- Jetstar
- Qantas
- Expedia
- HelloWorld
- Urban List
- Mamamia
The campaign focuses on the region's ability to deliver real and authentic experiences.
Author's summary: Townsville launches a large tourism campaign.